Vision

To be part of everyone's life
To enhance the quality of life for users and merchants
Dedicated to leading the industry while contributing to consumer market's growth
Together we will shape a brighter future for all

Business Operation Overview

Vast user base

One out of every 2 people in
Taiwan is a LINE Pay user

Rich usage scenarios

A LINE Pay transaction happens
every 0.03 seconds

LINE POINTS

1 LINE POINTS equals NT$ 1,
however more you want

Milestones

  • 2024
    • Apr

      Collaborated with Bank SinoPac to launch “DAWAY Card”, which offers LINE POINT rewards

  • 2023
    • Jun

      The accumulated losses turned positive Was the winner of the “Most Popular Brand” prize of the National Brand Yushan Award

    • Jul

      Acquired 100% equity of LINE Pay Plus Corporation

    • Aug

      Was one of the first enterprises to obtain the energy registration certification of qualified third-party payment service institutions or enterprises from the Ministry of Digital Affairs

  • 2022
    • Jan

      “Good Partner” App, which is designed for our partners and integrates transaction management and marketing tools, was officially launched

    • Feb

      Launched the all-new LINE Pay App, which integrates comprehensive services including Promotions, Treasure Map, and Finance

  • 2021
    • Jan

      Became the issuer of LINE POINTS in Taiwan to enhance efficiency in managing the LINE POINTS reward system and protect users’ rights and interests

  • 2019
    • Mar

      Collaborated with Taipei Fubon Bank to launch “Fubon J POINTS Card”, which offers LINE POINT rewards

    • May

      Promoted the use of the payment terminal LINE Pay mini in Taiwan, with an increasing number of merchants starting to use LINE Pay mini

    • Jul

      Collaborated with Union Bank to launch “UBOT Lai Dian Card”

  • 2018
    • Jan

      Based on the results of the “Mobile Payment Survey”, LINE Pay came in top as the most used mobile payment service

    • Sep

      Collaborated with iPass to provide services for users to use an electronic payment account to store value and transfer funds

    • Nov

      Taipei Fubon Bank and Union Bank invested a total amount exceeding NT$ 4.7 billion in shares

  • 2016
    • Dec

      Collaborated with CTBC Bank to launch Taiwan’s first LINE Pay co-branded card, offering LINE POINT rewards

  • 2015
    • Aug

      LINE Pay Taiwan officially launched

Company Structure

Current as of April 30, 2024

The Management Team

  • Chairman and CEO

    Woongju Jeong

  • Executive Vice President

    Harris Chang

  • Senior Vice President

    Celeste Chang

  • Senior Vice President

    Young Hwa Yuk

  • Vice President

    Ashley Wu

  • Vice President

    Bill Chan

  • Vice President

    Webber Su

  • Vice President

    Melody Kuo

  • Vice President

    Candace Chiu

  • Finance and
    Accounting Manager

    Reffy Hung

  • Business Operation Overview

    Business Operation Overview

    Vast user base

    One out of every 2 people in Taiwan
    is a LINE Pay user

    Rich usage scenarios

    A LINE Pay transaction happens
    every 0.03 seconds

    LINE POINTS

    1 LINE POINTS equals NT$ 1,
    however more you want

  • Milestones

    Milestones

    • 2024
      • Apr

        Collaborated with Bank SinoPac to launch “DAWAY Card”, which offers LINE POINT rewards

    • 2023
      • Jun

        The accumulated losses turned positive
        Was the winner of the “Most Popular Brand” prize of the National Brand Yushan Award

      • Jul

        Acquired 100% equity of LINE Pay Plus Corporation

      • Aug

        Was one of the first enterprises to obtain the energy registration certification of qualified third-party payment service institutions or enterprises from the Ministry of Digital Affairs

    • 2022
      • Jan

        “Good Partner” App, which is designed for our partners and integrates transaction management and marketing tools, was officially launched

      • Feb

        Launched the all-new LINE Pay App, which integrates comprehensive services including Promotions, Treasure Map, and Finance

    • 2021
      • Jan

        Became the issuer of LINE POINTS in Taiwan to enhance efficiency in managing the LINE POINTS reward system and protect users’ rights and interests

    • 2019
      • Mar

        Collaborated with Taipei Fubon Bank to launch “Fubon J POINTS Card”, which offers LINE POINT rewards

      • May

        Promoted the use of the payment terminal LINE Pay mini in Taiwan, with an increasing number of merchants starting to use LINE Pay mini

      • Jul

        Collaborated with Union Bank to launch “UBOT Lai Dian Card”

    • 2018
      • Jan

        Based on the results of the “Mobile Payment Survey”, LINE Pay came in top as the most used mobile payment service

      • Sep

        Collaborated with iPass to provide services for users to use an electronic payment account to store value and transfer funds

      • Nov

        Taipei Fubon Bank and Union Bank invested a total amount exceeding NT$ 4.7 billion in shares

    • 2016
      • Dec

        Collaborated with CTBC Bank to launch Taiwan’s first LINE Pay co-branded card, offering LINE POINT rewards

    • 2015
      • Aug

        LINE Pay Taiwan officially launched

  • Company Structure

    Company Structure

    Current as of April 30, 2024

    The Management Team

    • Chairman and CEO

      Woongju Jeong

    • Executive
      Vice President

      Harris Chang

    • Senior Vice President

      Celeste Chang

    • Senior Vice President

      Young Hwa Yuk

    • Vice President

      Ashley Wu

    • Vice President

      Bill Chan

    • Vice President

      Webber Su

    • Vice President

      Melody Kuo

    • Vice President

      Candace Chiu

    • Finance Accounting
      Manager

      Reffy Hung